CREATIVE DIRECTOR – CHRISTIAN STORM

SENIOR PRODUCER – ALISON KELLETT-LANGFORD

SHANGHAI, CHINA

Christian Storm was commissioned as the Creative Director for the Lewis Hamilton and Tommy Hilfiger, TOMMYXLEWIS launch in Shanghai. Set within an industrial garage party vibe, we discovered what drives Lewis on/off the track at the #TOMMYGARAGE.
Fashion, art , music and speed are some of the things that inspire Lewis. To showcase these we staged an intimate gig and performance with friend Jessie J. A giant art wall of Tommy hoodies created by local street graffiti artists was revealed and shared appreciation with Shawn Yue and Maggie Jiang. Lewis isn’t one to shy away from a challenge so we had Lewis try his hand at a different kind of race, putting his skills to the test with a drone race against Shawn Yue.
This one night only experience drove a huge amount of traffic across all social media platforms with a mass engagement across the globe.