REDKEN SCNC

CREATIVE DIRECTOR – CHRISTIAN STORM

CHOREOGRAPHER – MARK JENNINGS

CHICAGO

Christian was commissioned by Wolf & White as Creative Director to conceive and deliver the Redken Show at the Salon Centric Nation Convention in Chicago . The brief was to create a high-impact launch event with immersive performance.
Inspired by New York’s energy and cutting-edge artistry, he brought the “Redken Never Sleeps” philosophy to life through a multi-sensory production supported by dancers, models and musicians. Every element was crafted to elevate Redken’s authority and celebrate bold, forward-thinking creativity whilst entertaining their audience.

VIDEO

GALLERY

CLIENT TESTIMONIAL

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Thank you again for your hard work and amazing artistry at the SalonCentric National Conference last weekend. It was a lot of fun and Redken put on the show expected from us and everyone at SalonCentric and the Professional Products Division leadership were very happy. THANK YOU FOR BEING PART OF IT!

Darren Oram, Vice President of Education

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