MASS TALENT

LONDON, UNITED KINGDOM

Symphony in Blue was an immersive and theatrical experience by Johnnie Walker Blue Label at Merchant Taylors’ Hall, one of the City of London’s famous guild halls, in a seven-room extravaganza.The aromatic and flavour profile of Johnnie Walker Blue Label was interpreted in a series of theatrical elements including a Whisky Woodland, designed by the same film set experts behind Full Metal Jacket and Harry Potter; an inhalable aromatic storm called Whisky Weather that nods to the famous Scottish climate; and an Ice Cavern that deconstructed the perfect serve of Johnnie Walker Blue Label with iced water using 10,000-year-old ice.
Event agency Done + Dusted approached MM to supply an array of immersive cast members to provide the evening entertainment and performances that culminated in an epic feast and a theatrical dance performance where the dining tables seating more than 200 people became the stage.