CREATIVE DIRECTOR – CHRISTIAN STORM

CHOREOGRAPHER – ANDERS DEENO

KING ABDULLAH STADIUM, RIYADH

Mass Movement, working with KOJO, from initial concept through to delivery of a grand-scale spectacle for the Toyota Half Time Show at the Saudi Pro League. Working hand in glove, we conceived and realised a fully integrated live experience, leading the creative direction and choreography while overseeing projection mapping, lighting design and special effects in close alignment with the broadcast director. The result was a high-impact, immersive halftime production that translated from stadium to screen captivating the live audience and millions watching around the world.