Project Description
A GLOBAL LAUNCH
NEW BRAND OF CAR LAUNCHES IN BERLIN
LYNK & CO is a car brand like no other. We created an event like no other by challenging the industry norm. We changed car launch preconceptions, and created a personal, connected, seamless event.
GAME CHANGER
DEVISE, DELIVER, DISRUPT
Christian Storm was commissioned by Ubiquity to co-conceptualise and show direct an immersive event for Lynk & Co at their global launch in Berlin. Our brief was to create a new name, a new game. Throw out the rule book, defy convention and break with tradition.
TAKE STOCK
NOT JUST A NIGHT OF ENTERTAINMENT
We transformed a day time event in to a night time experience – as guests were immersed in a dining, cocktail bar, fashion meets music, multi –sensory experience.
The result: a standing ovation from the guests, enormous media coverage for the brand and a rise in stock by 25% in the market place thus hitting an all-time high! That’s how we turn SHOW BUSINESS into BIG BUSINESS.