Born in a little village called Adlington, 26 year old Alex Chambers came to dance quite late as Sport was his first passion but since training locally in his home town then training in Manchester he developed a love for dance whilst discovering his skillset with musicality and dynamics. His belief is that it’s imperative that any performer needs to truly understand the music, lyrics, the layers of the artists vocals plus the rhythm and flow of a track. His unique choreographic style embraces all aspects of the music he is working to and has been described as smooth, slick, fresh, effortless. It is easy to see why it’s fast becoming admired by his peers and many music artists alike who have recognised that what he delivers is fresh and never forced.

He’s worked on the world stage with Ariana Grande, Kiesza, Will.I.am, Rita Ora, CeeLo Green, Hugh Jackman, Little Mix, Olly Murs, Camila Cabello, Cheryl and Pussycat Dolls and originally took his own creative inspiration from Choreographers such as Sean Bankhead, Luther Brown, Calvit Hodge and Rhapsody James who created world class performances for Chris Brown, Missy Elliott and Janet Jackson amongst others.

Alex feels strongly that dance is an art form that must be felt before anything else. That mixed with a deep love and respect for his art has ensured his unique brand of choreography is ground-breaking.